The Partnership for Drug-Free Kids, a national nonprofit committed to helping families struggling with their son or daughter’s substance use, launched a campaign that illustrates the evolution of the drug landscape, including the challenging questions parents get asked by their kids. The new campaign launched Monday, August 9th, and features a :30 TV ad and a :30 radio spot that were created by Campbell Ewald, an advertising agency with offices in Detroit, Los Angeles and New York. The campaign also includes a print ad and online banner ads created by BFG Communications, an agency headquartered in Hilton Head Island, South Carolina, with offices in New York and Atlanta. The TV spot was directed by Janusz Kaminski, who has won numerous awards, including two Oscars (“Schindler’s List,” “Saving Private Ryan”) and for the past two decades has worked as Steven Spielberg’s cinematographer on most of his films. All creative for the new campaign was developed and produced entirely pro bono by all agency and production partners.
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